styler company

ABOUT US

PARAMPARA is an Artisanal Indian ethnic wear brand which is inspired by the abundance of art and craft rich India, designed and thoughfully hand crafted in the smart city (Surat) of Gujarat, India. Established in 2019 at Surat, at PARAMPARA a team of passionate creative minds create beautiful artisanal clothing for the modern Indian consumer and simultaneously work towards conserving Indian art and crafts and support and collaborate with hundreds of Artisans in surat and other parts of India.
Our love for block printing, hand screen printing, tie dye, Indian textiles let us focus primarily on works that involve handcrafted techniques and processes. Taken care of by a team of young, passionate and enthusiastic minds, the brand is growing with each passing minute.
Working towards our goal on a daily basis, we envision ourselves as a globally renowned Indian ethnic wear brand.
OUR MISSION

To provide the latest style and offer fashionable contemporary ethnic wear by focusing on trendy silhouettes with traditional and heritage feel resulting in an elegant look.

OUR VISION

To become a full scale Omni-channel brand that will provide our customers with a fully integrated shopping experience by uniting user experience from brick-and-mortar to mobile browsing and everything in between. The ultimate goal is to become one of the leading ethnic wear brands in India.

BRAND FORTE

Cutting edge technology and a hundred hands with a strong passion allows us to create artisanal prints and exotic patterns that forms a cheerful melange.

BRAND VALUE

Our aim is to constantly develop new products, maintain a fair & equitable relationship with our producers and preserve the quality on which our reputation rests.